LUX
Drive nationwide participation and product purchase across LUX’s hair and body-care portfolio while growing its Instagram community and strengthening long-term engagement.
IG Influencer Video Views
Instagram Display Ad Views
Instagram Influencers
We turned every LUX product into the beginning of a rewarding discovery. The communication connected product quality with the excitement of finding campaign codes and winning valuable prizes.
We developed the communication and digital media strategies, managed campaign media and 100+ Instagram influencers, and delivered two months of content creation and community management to explain participation, showcase products and prizes, and drive audiences to the campaign landing page.
Communication Strategy, Digital Media Strategy & Execution, Content Creation, Influencer Marketing, Community Management
