Ramak
Create an unforgettable brand presence at Iran’s National Cheese Festival—bringing Ramak’s new positioning “Exploring through Pleasant Experiences” to life in a way that resonates with younger audiences.
Participants
We designed a six-stage gaming journey, each inspired by a different Ramak cheese. Every game offered a fun, themed challenge that rewarded players with tokens and built excitement through accomplishment.
Over 16,000 participants joined Ramak Cheese Land across six days at Borje Milad. At the end of their journey, players redeemed tokens for indulgent snacks made with Ramak cheeses. The activation attracted long queues, strong engagement, influencer and PR coverage—earning Best Booth Award from Iran’s Dairy Industry.
