RAMAK
Encourage new milk consumption habits by inspiring non-plain-milk drinkers to explore natural flavor combinations—celebrated on World Milk Day.
Participants
We turned the idea of Match Making into a playful, flavor-based gaming journey. Participants selected one of five flavor ingredients, then searched through mystery boxes to find matching cards and complete their play mat.
Hosted at Niayesh Mall, the Shir Ya Pooch activation attracted over 3,000 participants. We also invited relevant Instagram influencers, bloggers, and digital media figures to join the gaming experience—amplifying our digital presence and expanding reach to targeted audiences online.
Gaming Solutions, Communication Strategy, Digital Media Solutions
